DISCOVER
Understanding users & use cases
Designing for different roles within a single ecosystem
Through a series of user interviews, I identified the platform's main user groups — students, administrators, and professors — in order to better understand their needs, goals, and pain points. These insights helped reveal how each group interacts with the platform and where friction occurs. Based on this research, I mapped the overall experience using a journey map, which allowed us to visualize key moments, user motivations, and opportunities for improvement across the different stages of platform use.
- Students — focused on learning, collaboration, and task completion
- Instructors — responsible for mentoring, guiding, and tracking progress
- Administrators — managing programs, content, and users







