Andrea González

Senior Product Designer

7+ years of expertise as a UX designer connecting user needs with business goals. Focused on end-to-end solutions and evidence-based design decisions that ship impactful digital products.

andreita.design·andreita@andreita.design·linkedin.com/in/andreagonzalezm

Tools of the Trade

FigmaMiroMazeUserTestingJiraIllustratorPhotoshop

Languages

English (B2+)Spanish (Native)

Industries

FinanceHealthSaaS B2BEdTechFinTechE-commerce

Key Skills

Design Thinking
Lean UX
Design Sprint
User Personas
Jobs-to-be-Done
Journey & Experience Mapping
Prototyping
Content Design
Feature Prioritisation
IA Design
UI Design
Visual Design
Usability Testing
Accessibility
Design System

Soft Skills & Methodologies

Stress tolerance
Communicative
Engaged
Goal-focused
Time management
Conflict solving
Leadership
Team-management
Scrum agile
Estimations

Education

2014 – 2018

Digital Entertainment Design Engineering — Universidad Pontificia Bolivariana

Certificates

Digital House — Certificate in User Experience Design
Interaction Design Foundation (IxDF) — UX Management: Strategy and Tactics · Top 10% Course Taker
Interaction Design Foundation (IxDF) — Data-Driven Design: Quantitative Research for UX
Interaction Design Foundation (IxDF) — Conducting Usability Testing · Top 10% Course Taker

Professional Experience

Senior Product Designer · EPAM · Full-time

Aug 2025 — Present

Worked with international clients across diverse projects, contributing UX expertise from software design and interaction flows to commercial and strategic proposals.

UX/UI Teacher · Universidad de Medellín · Freelance

Jul 2025 — Present

Taught UX/UI design principles, including user research, information architecture, interaction design, and prototyping.

UX/UI Teacher · Universidad Pontificia Bolivariana · Freelance

Jan 2022 — Present

Taught UX/UI design principles, including user research, information architecture, interaction design, and prototyping.

UX/UI Designer · Achievers · Full-time

May 2023 — Jun 2025

Conducted user research to identify user pain points and align findings with business strategy development.

UX/UI Designer · Wizeline · Full-time

Apr 2022 — May 2023

Designed end-to-end digital solutions for global clients.

UX/UI Designer · Bancolombia · Full-time

Aug 2019 — Apr 2022

Led interface design from research to delivery for new banking projects.

Diseñadora e implementadora · Julius2grow

May 2019 — Aug 2019

Applied UX from a marketing perspective to boost campaign success.

UX/UI Designer · Dream House Studios

Jan 2019 — May 2019

Improved website experience through user-centered web implementation.

Diseñadora de experiencias · Telemedellín

Jul 2018 — Jan 2019

Updated and developed new interactive experiences in the Tour Telemedellín area.

See more of my work

Visit my portfolio online

andreita.design ↗
Andrea®

01 / Profile

The person
behind the work.

I'm Andrea González, a Senior Product Designer connecting user needs with business goals.

I have more than 7 years of expertise as a UX designer. I work on end-to-end solutions, guiding design decisions towards feasible outcomes that consider existing technologies, business goals and the people using the product.

Andrea González
What I add to a team

7+ years

Designing digital products across industries, from research and discovery to developer hand-off—using AI to accelerate the process.

Systems thinking · Collaboration · Evidence-based decisions

Career

Professional experience.

01 / Aug 2025 — Present

Senior Product Designer

EPAM · Full-time

  • — Worked with international clients across diverse projects, contributing UX expertise from software design and interaction flows to commercial and strategic proposals.
  • — Collaborated closely with cross-functional teams to deliver cohesive, user-centered solutions.
02 / Jul 2025 — Present

UX/UI Teacher

Universidad de Medellín · Freelance

  • — Taught UX/UI design principles, including user research, information architecture, interaction design, and prototyping.
  • — Instructed students in using Figma for interface design, prototyping, and collaborative workflows.
  • — Introduced design system fundamentals, teaching how to create scalable and consistent component libraries.
  • — Guided students through hands-on projects applying human-centered design methods and usability testing.
  • — Mentored future designers on aligning user needs with business goals to create impactful digital experiences.
03 / Jan 2022 — Present

UX/UI Teacher

Universidad Pontificia Bolivariana · Freelance

  • — Taught UX/UI design principles, including user research, information architecture, interaction design, and prototyping.
  • — Instructed students in using Figma for interface design, prototyping, and collaborative workflows.
  • — Introduced design system fundamentals, teaching how to create scalable and consistent component libraries.
  • — Guided students through hands-on projects applying human-centered design methods and usability testing.
  • — Mentored future designers on aligning user needs with business goals to create impactful digital experiences.
04 / May 2023 — Jun 2025

UX/UI Designer

Achievers · Full-time

  • — Conducted user research to identify user pain points and align findings with business strategy development.
  • — Collaborated with cross-functional teams to design and develop platform features.
  • — Aligned design solutions with business goals and user-centered design principles.
05 / Apr 2022 — May 2023

UX/UI Designer

Wizeline · Full-time

  • — Designed end-to-end digital solutions for global clients.
  • — Guided design decisions based on existing technologies.
  • — Ensured alignment of user needs and business objectives.
06 / Aug 2019 — Apr 2022

UX/UI Designer

Bancolombia · Full-time

  • — Led interface design from research to delivery for new banking projects.
  • — Applied agile methodologies and conducted user research.
  • — Designed complex financial data interfaces to enhance usability.
07 / May 2019 — Aug 2019

Diseñadora e implementadora

Julius2grow

  • — Applied UX from a marketing perspective to boost campaign success.
  • — Designed high-conversion web pages aligned with user behavior.
  • — Collaborated with cross-functional teams to deliver cohesive solutions.
08 / Jan 2019 — May 2019

UX/UI Designer

Dream House Studios

  • — Improved website experience through user-centered web implementation.
  • — Designed VR game and simulator interfaces for security and construction clients.
  • — Integrated design methodologies into development workflows.
09 / Jul 2018 — Jan 2019

Diseñadora de experiencias

Telemedellín

  • — Updated and developed new interactive experiences in the Tour Telemedellín area.
  • — Designed improvements for physical and visual interfaces.
  • — Designed museography & interactive experiences.

My toolkit

Skills, tools & perspective.

Tools of the trade

FigmaFigma
MiroMiro
MazeMaze
UserTestingUserTesting
JiraJira
IllustratorIllustrator
PhotoshopPhotoshop

Languages

English (B2+) ● Spanish (Native)

Key skills

↗ Design Thinking↗ Lean UX↗ Design Sprint↗ User Personas↗ Jobs-to-be-Done↗ Journey & Experience Mapping↗ Prototyping↗ Content Design↗ Feature Prioritisation↗ IA Design↗ UI Design↗ Visual Design↗ Usability Testing↗ Accessibility↗ Design System

Industries

FinanceHealthSaaS B2BEdTechFinTechE-commerce

Soft skills & methodologies

Stress tolerance · Communicative · Engaged · Goal-focused · Time management · Conflict solving · Leadership · Team-management · Scrum agile · Estimations

Education

Digital Entertainment Design Engineering

Universidad Pontificia Bolivariana · 2014–2018

Certificates

Certificate in User Experience Design

Digital House

UX Management: Strategy and Tactics

Interaction Design Foundation (IxDF) · Top 10% Course Taker

↗

Data-Driven Design: Quantitative Research for UX

Interaction Design Foundation (IxDF)

↗

Conducting Usability Testing

Interaction Design Foundation (IxDF) · Top 10% Course Taker

↗

What I bring

Systems thinking, seamless collaboration, and evidence-based decisions.

Curious by nature, improving by practice. I own the full product design cycle and use AI to speed up and enhance every step.

Contact me ↗