Andrea González

Senior Product Designer

7+ years of expertise as a UX designer connecting user needs with business goals. Focused on end-to-end solutions and evidence-based design decisions that ship impactful digital products.

andreita.design·andreita@andreita.design·linkedin.com/in/andreagonzalezm

Tools of the Trade

FigmaMiroMazeUserTestingJiraIllustratorPhotoshop

Languages

English (B2+)Spanish (Native)

Industries

FinanceHealthSaaS B2BEdTechFinTechE-commerce

Key Skills

Design Thinking
Lean UX
Design Sprint
User Personas
Jobs-to-be-Done
Journey & Experience Mapping
Prototyping
Content Design
Feature Prioritisation
IA Design
UI Design
Visual Design
Usability Testing
Accessibility
Design System

Soft Skills & Methodologies

Stress tolerance
Communicative
Engaged
Goal-focused
Time management
Conflict solving
Leadership
Team-management
Scrum agile
Estimations

Education

2014 – 2018

Digital Entertainment Design Engineering — Universidad Pontificia Bolivariana

Certificates

Digital House — Certificate in User Experience Design
Interaction Design Foundation (IxDF) — UX Management: Strategy and Tactics · Top 10% Course Taker
Interaction Design Foundation (IxDF) — Data-Driven Design: Quantitative Research for UX
Interaction Design Foundation (IxDF) — Conducting Usability Testing · Top 10% Course Taker

Professional Experience

Senior Product Designer · EPAM · Full-time

Aug 2025 — Present

Worked with international clients across diverse projects, contributing UX expertise from software design and interaction flows to commercial and strategic proposals.

UX/UI Teacher · Universidad de Medellín · Freelance

Jul 2025 — Present

Taught UX/UI design principles, including user research, information architecture, interaction design, and prototyping.

UX/UI Teacher · Universidad Pontificia Bolivariana · Freelance

Jan 2022 — Present

Taught UX/UI design principles, including user research, information architecture, interaction design, and prototyping.

UX/UI Designer · Achievers · Full-time

May 2023 — Jun 2025

Conducted user research to identify user pain points and align findings with business strategy development.

UX/UI Designer · Wizeline · Full-time

Apr 2022 — May 2023

Designed end-to-end digital solutions for global clients.

UX/UI Designer · Bancolombia · Full-time

Aug 2019 — Apr 2022

Led interface design from research to delivery for new banking projects.

Diseñadora e implementadora · Julius2grow

May 2019 — Aug 2019

Applied UX from a marketing perspective to boost campaign success.

UX/UI Designer · Dream House Studios

Jan 2019 — May 2019

Improved website experience through user-centered web implementation.

Diseñadora de experiencias · Telemedellín

Jul 2018 — Jan 2019

Updated and developed new interactive experiences in the Tour Telemedellín area.

See more of my work

Visit my portfolio online

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Andrea González

Senior Product Designer

I have more than 7 years of expertise as a UX designer connecting user needs with business goals. Focused on working on end-to-end solutions with the ability to guide design decisions towards feasible solutions by considering the existing technologies, always meeting the business and user needs, creating digital products that impact positively our final user.

Portrait of Andrea González

Tools of the Trade

FigmaMiroMazeUserTestingJiraIllustratorPhotoshop

Languages

🇬🇧 English (B2+)🇪🇸 Spanish (Native)

Key Skills

Design Thinking
Lean UX
Design Sprint
User Personas
Jobs-to-be-Done
Journey & Experience Mapping
Prototyping
Content Design
Feature Prioritisation
IA Design
UI Design
Visual Design
Usability Testing
Accessibility
Design System

Industries

FinanceHealthSaaS B2BEdTechFinTechE-commerce

Career

Professional Experience

EPAM · Full-time

Senior Product Designer

EPAM · Full-time

Aug 2025 — Present

  • Worked with international clients across diverse projects, contributing UX expertise from software design and interaction flows to commercial and strategic proposals.
  • Collaborated closely with cross-functional teams to deliver cohesive, user-centered solutions.
Universidad de Medellín · Freelance

UX/UI Teacher

Universidad de Medellín · Freelance

Jul 2025 — Present

  • Taught UX/UI design principles, including user research, information architecture, interaction design, and prototyping.
  • Instructed students in using Figma for interface design, prototyping, and collaborative workflows.
  • Introduced design system fundamentals, teaching how to create scalable and consistent component libraries.
  • Guided students through hands-on projects applying human-centered design methods and usability testing.
  • Mentored future designers on aligning user needs with business goals to create impactful digital experiences.
Universidad Pontificia Bolivariana · Freelance

UX/UI Teacher

Universidad Pontificia Bolivariana · Freelance

Jan 2022 — Present

  • Taught UX/UI design principles, including user research, information architecture, interaction design, and prototyping.
  • Instructed students in using Figma for interface design, prototyping, and collaborative workflows.
  • Introduced design system fundamentals, teaching how to create scalable and consistent component libraries.
  • Guided students through hands-on projects applying human-centered design methods and usability testing.
  • Mentored future designers on aligning user needs with business goals to create impactful digital experiences.
Achievers · Full-time

UX/UI Designer

Achievers · Full-time

May 2023 — Jun 2025

  • Conducted user research to identify user pain points and align findings with business strategy development.
  • Collaborated with cross-functional teams to design and develop platform features.
  • Aligned design solutions with business goals and user-centered design principles.
Wizeline · Full-time

UX/UI Designer

Wizeline · Full-time

Apr 2022 — May 2023

  • Designed end-to-end digital solutions for global clients.
  • Guided design decisions based on existing technologies.
  • Ensured alignment of user needs and business objectives.
Bancolombia · Full-time

UX/UI Designer

Bancolombia · Full-time

Aug 2019 — Apr 2022

  • Led interface design from research to delivery for new banking projects.
  • Applied agile methodologies and conducted user research.
  • Designed complex financial data interfaces to enhance usability.
Julius2grow

Diseñadora e implementadora

Julius2grow

May 2019 — Aug 2019

  • Applied UX from a marketing perspective to boost campaign success.
  • Designed high-conversion web pages aligned with user behavior.
  • Collaborated with cross-functional teams to deliver cohesive solutions.
Dream House Studios

UX/UI Designer

Dream House Studios

Jan 2019 — May 2019

  • Improved website experience through user-centered web implementation.
  • Designed VR game and simulator interfaces for security and construction clients.
  • Integrated design methodologies into development workflows.
Telemedellín

Diseñadora de experiencias

Telemedellín

Jul 2018 — Jan 2019

  • Updated and developed new interactive experiences in the Tour Telemedellín area.
  • Designed improvements for physical and visual interfaces.
  • Designed museography & interactive experiences.

Education

2014 - 2018

Digital Entertainment Design Engineering at Universidad Pontificia Bolivariana

Soft Skills & Methodologies

Stress tolerance
Communicative
Engaged
Goal-focused
Time management
Conflict solving
Leadership
Team-management
Scrum agile
Estimations

Certificates

Digital House

Certificate in User Experience Design

Digital House

Interaction Design Foundation (IxDF)

UX Management: Strategy and Tactics

Top 10% Course Taker

Interaction Design Foundation (IxDF)

Interaction Design Foundation (IxDF)

Data-Driven Design: Quantitative Research for UX

Interaction Design Foundation (IxDF)

Interaction Design Foundation (IxDF)

Conducting Usability Testing

Top 10% Course Taker

Interaction Design Foundation (IxDF)

What I Bring

What I add to a team

How I contribute from day one,
beyond shipping screens.

7+ years

Designing digital products across industries

End-to-end
design:

From user research and discovery to wireframes, prototyping, visual design and developer hand-off — I own the full product design cycle, leveraging AI to speed up and enhance every step.

Systems thinking, seamless collaboration, and evidence-based decision making.

Always learning

Curious by nature, improving by practice

Illustration of Andrea working at her desk with research notes and design system

Let's talk
about your
project

Contact me ↗